Services · Three to six weeks
Brand systems
A brand system is not a logo. It is the set of decisions that means the next page, the next campaign and the next hire all produce something that looks like it belongs.
01 · Signs this is the one
Recognise two of these and we should talk.
01Every new page looks slightly unlike the last one
02Two people describe what the company does two different ways
03Design decisions get re-argued from scratch each time
04The logo exists and nothing else does
02 · What is included
The scope, in full
- Typography and colour system
- Component library and usage rules
- Design tokens shared by design and code
- Documentation with live examples
- Handover so your team can extend it
03 · What is not
Out of scope, on purpose
- Printed collateral and packaging
- Naming and verbal identity strategy
- Advertising creative
04 · What you end up with
A set of decisions made once, so the tenth page costs a fraction of the first and still belongs.
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