Technology
Shopify
Shopify is a fit when the store is the product. We design the front, the landers, and the checkout story, and we keep the catalogue in a place your team can run.
What it is
Shopify is the commerce platform for independent brands and an increasing number of large retailers: catalogue, cart, checkout, payments, and a liquid or Hydrogen storefront. Allbirds, Gymshark, SKIMS, and a long list of D2C companies grew up on it. The back office is the product merchandisers already know.
It can be a theme on Shopify's host, or a custom storefront (Hydrogen, Next.js) talking to the Admin and Storefront APIs. Checkout is still Shopify's gravity. That is the point, and the lock-in.
What it does
Teams use Shopify to sell physical goods, subscriptions, and sometimes digital products, with apps for reviews, subscriptions, and wholesale. Paid traffic hits a lander that must share the cart. Performance on a spend day is part of the brief.
We design the storefront as a system. The shop, the domain, and the payments account are yours. We do not leave a theme you cannot trust when ads turn on.
Why we use it
Ecommerce catalogues and checkout you can actually run.
You click a product page and a checkout path first. Then we build. The back office stays somewhere a merchandiser can work. The storefront is ours. Keys and the shop are yours. A prototype of add to cart comes before the build.
If the campaign spends and the page melts, we were not finished.
Built on it
Allbirds
A flagship D2C brand that scaled on Shopify.
Gymshark
A large apparel retailer on Shopify's stack.
SKIMS
Kim Kardashian's brand, a high-volume Shopify store.
Kith
A fashion retailer whose shop is a Shopify reference.
Heinz
Has used Shopify for direct-to-consumer shops next to retail.
Tell us what needs to ship.
You use a working prototype before the production build goes ahead.